The gas-station chicken brand has over 1,200 locations and recently unveiled its first redesign in 20 years....
At Chester’s Chicken, things can get a bit messy. Guests might hear oil splattering. Flour might be on an employee’s apron. But that mess is a cue of freshness to the guest, VP of Marketing William Culpepper says.
And it's a differentiator Chester’s plans to build on with its new redesign debuting this month.
Many of the winners in the 2021 Convenience Store News Best New Products Awards represent examples of how Americans continue to look for proof of functional benefits in the foods and beverages they consume. Some of the more common product attributes shared among this year's honorees include low or no sugar or carbs, organic, clean label, and sustainable.
On the other hand, this year's group of winners also includes products that illustrate the fact that while consumers may want to follow healthy diets, that doesn't mean they don't like to treat themselves to indulgent sugary and salty snacks on occasion. This creates a tale of two c-stores: healthy products on one side and comforting, fun products on the other.
Chester’s Chicken, with more than 1,200 locations and over 50 years of success, is introducing its first store redesign in nearly 20 years at three new locations
Chester’s Chicken has a new Buffalo chicken sandwich that’s a fried breast fillet smothered in Chester’s tangy Buffalo sauce, served on a brioche bun and topped with white American cheese and dill pickle chips.
Buffalo Chicken Sandwich: Breaded and fried chicken breast in a new Buffalo sauce topped with white American cheese and dill pickle chips on a brioche bun
Chester's Chicken Dipping Sauces: Five new flavorful sauces complement the brand's fresh fried chicken.
Chester's Chicken introduces five new dipping sauces to its menu. These five new dipping sauces accompany a new menuboard design and a new line of branded packaging, representative of Chester's rebranding efforts. (https://csnews.com/chesters-chicken-dipping-sauces)
Universally beloved — morning, noon and night — pizza and fried chicken are the ultimate comfort foods, and consumers have turned to them more than ever this past year.
Birmingham, AL (RestaurantNews.com) Chester’s Chicken launched a new website this week, providing the first glimpse into the company’s rebranding efforts. Chester’s is known for their great tasting fresh fried chicken with a unique taste and style. Their secret is a family recipe and unique double breading process that has been successful and enjoyed for over 55 years.
“During the COVID-19 crisis, we have worked hard and fast to support our operators by developing marketing assets uniquely suited to this new world where dining rooms are closed and purchasing behaviors are changing.